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  1. Wimbledon and the Armed Forces: A History

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    As one of the UK’s most iconic sporting events and one of the four prestigious Grand Slam tennis tournaments, Wimbledon has been an important part of British culture since it first took place at the All England Club in 1877.

    Wimbledon is known for its famous all-white dress code, its close association with the Royal Family and its iconic strawberries and cream. The Championships is also closely linked to the British Armed Forces and has been for many decades.

    From being targeted during The Blitz to working with a large team of Army, Navy and Air Force volunteers every year, in this post we’ll look at Wimbledon’s close association with the Armed Forces of the United Kingdom.

    The Armed Forces and stewardship at Wimbledon

    Every year, hundreds of Armed Forced personnel volunteer as stewards and other staff at Wimbledon. If you attend Wimbledon, the person checking your ticket may be a member of the Army, Royal Air Force or Royal Navy.

    The tradition of members of the Armed Forces taking part in Wimbledon dates back to the years immediately after the Second World War. With much of the All England Club damaged by bombing, the Armed Forces started assisting in 1946.

    Starting in 1946, members of the Armed Forces helped attendees find their seats, checked their tickets, assisted them in making their way around the grounds and went out of their way to ensure the tournament operated smoothly.

    Today, the Armed Forces still play a major role in making sure Wimbledon runs as smoothly as possible. As of 2010, more than 300 personnel from all three branches of the Armed Forces took part in Wimbledon as stewards.

    Their work involves making sure audience members are comfortable and happy, as well as some other essential tasks such as ensuring spectators have their phones off during matches so as not to distract players or other tennis fans.

    Armed Forces personnel make up roughly half of Wimbledon’s stewards during any given year. Most Armed Forces stewards manage the Centre Court and No. 1 and No. 2 Courts, as well as assisting throughout the grounds.

    The rest of Wimbledon’s stewards are made up of volunteers with close ties to the All England Club and members of the London Fire Brigade, who account for almost half of all stewards at The Championships.

    Armed Forces members aren’t assigned to Wimbledon – instead, they volunteer to take part in running of The Championships. They also don’t receive any time away from work – stewards give up part of their leave to take part in the tournament.

    For Armed Forces members, it’s a sacrifice worth making. Leading Seaman Stuart Linnahan commented on his involvement in Wimbledon in 2010 after joining the Royal Navy more than 15 years earlier:

    “I like them to see what I’m doing and if they don’t know anything about the Navy I’m more than willing to tell them about it, so it’s nice for me too.”

     

    Wimbledon during the Second World War

    During The Blitz of 1940, London suffered heavy bombing by the Luftwaffe. Bomb targets were spread throughout London, including in many residential areas, in an effort to create a sense of terror and force Britain to surrender.

    Amazingly, one of these targets was the Wimbledon area. From October 1940 until June 1941, almost 40 bombs were dropped on Wimbledon Park alone, and even the grounds of the All England Club were bombed.

    Would you like to see exactly where bombs were dropped on Wimbledon during the Second World War? Historical map website Bomb Sight has a digital map of London, complete with the Wimbledon area, with all of the All England Club’s bomb targets.

    One reason for Wimbledon’s focus as a bombing target could be its purpose. During the war, club members and tennis players were removed from Wimbledon and the All England Club was converted into a location for military personnel.

    In early 1940, Air Chief Marshal Hugh Dowding – one of the key strategists behind the Battle of Britain – moved in. Alongside his staff, a hospital and first aid centre was established on the All England Club’s ground to treat injured servicemen.

    On the 11th of October 1940, German bombs landed on the Centre Court, destroying part of the stands and reducing its seating capacity by 1,200 people. Because of the strict wartime rationing system, the seats weren’t replaced for almost a decade.

    Amazingly, this damage was the event that first brought Wimbledon and the Armed Forces together. During 1946, the first Wimbledon after the war’s end, members of the Armed Forces helped spectators navigate the partially damaged court stands.

    Even after the war, bombs remained a serious safety concern at Wimbledon. Since only 90% of the munitions dropped on the Wimbledon area exploded on impact, it took several years to remove all of the unexploded bombs after the war ended.

    The Armed Forces and Wimbledon today

    If you’re attending Wimbledon 2017, you’ll see Armed Forced personnel performing a number of important jobs, from manning seating areas and information booths to helping people easily make their way to their seats.

    Since Wimbledon often coincides with national Armed Forces Day, the tournament is a fantastic opportunity for spectators to salute the efforts of people that serve in the Armed Forces.

    Would you like to learn more about Wimbledon and the Armed Forces? Read about the close relationship between the All England Club and the Armed Forces and their work at Wimbledon here.

    Would you like to attend Wimbledon 2020?

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  2. The Biggest Benefits of Winning Wimbledon

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    It’s one of the world’s most watched sporting events, drawing in 17 million viewers in the UK alone in 2013. It’s got lucrative prize money, incredible prestige and a lot of attention from potential sponsors.

    Few events are such as positive development for a tennis player’s career as winning Wimbledon. Add ATP ranking points to the list and walking away victorious is every player’s dream, albeit a reality only for the game’s most talented players.

    What are the biggest benefits of winning Wimbledon? Read on to learn what players can expect to gain, from prize money and sponsorship deals to an improved ranking, as a result of winning Wimbledon.

    Lucrative contracts from sponsors

    As one of the world’s most popular sporting events, Wimbledon attracts a great deal of attention from sponsors. Winning Wimbledon can transform a tennis player into a valuable marketing asset for major brands, winning them lucrative sponsorships.

    From Japanese casual clothing brand Uniqlo, which hired Novak Djokovic as a brand ambassador, to seven-time Wimbledon champion Roger Federer’s clothing line with Nike, sports brands often line up to sponsor Wimbledon winners.

    Wimbledon sponsorship success isn’t limited to sports apparel. Roger Federer, for example, also has lucrative sponsorship deals with Swiss luxury watchmaker Rolex and champagne house Moët & Chandon.

    2013 Wimbledon gentlemen’s singles champion Andy Murray recently signed a £15 million deal with Under Armour. After winning Wimbledon 2014, Petra Kvitová took on sponsorship deals with Ritmo Mundo, Nike and other well-known brands.

    The tennis world’s biggest cash prize

    Although Wimbledon is better known for its prestige and history than for its prizes, its prize money is the highest of all Grand Slam tournaments. As of 2014, champions an expect to walk away from the tournament with a cash prize of $2.65 million.

    It’s not just champions that benefit from Wimbledon’s lucrative prize money. At all stages of the tournament, including the beginning rounds, players that take part in Wimbledon stand to earn more than they would at similar Grand Slam tournaments.

    Players that lose their first-round matches will walk away with £29,000, while those that make it further into the tournament can win considerably more. In 1968, men’s singles winners walked away from Wimbledon with just £2,000 in prize money.

    Women’s singles champions earned even less, with a paltry £750 in prize money for winning the prestigious event. Since 2007, male and female competitors earn equal amounts for taking part in Wimbledon.

    Technology and finance blog Business Insider prepared an interesting graph that compares Wimbledon prize money with other prestigious tournaments, including the French, Australian and US Open.

    2,000 ATP or WTA ranking points

    As one of the four Grand Slam tournaments, success at Wimbledon can earn players a considerable amount of ranking points. Wimbledon champions earn 2,000 ATP or WTA ranking points for winning the men’s or women’s singles tournaments.

    Players that make it to the first round of Wimbledon earn 10 points, while players that make it to the second, third and fourth rounds receive 45, 90 and 180 points, respectively.

    Reaching the quarter or semi finals earns a player 360 or 720 points, while players that make it to the final walk away with a minimum of 1,200 points, even if they’re not victorious.

    Since the ATP men’s rankings and WTA women’s rankings depend on consistent performance across a large number of events, it’s actually possible for a player to lose the Wimbledon final but still retain a higher ranking than their opponent.

    The most prestigious title in tennis

    Although there are four Grand Slam titles in professional tennis, Wimbledon has a level of prestige that’s widely regarded as the highest. This, plus its popularity, has made winning The Championships a popular goal for many tennis players.

    When a player wins at Wimbledon, they win in front of over 17 million viewers and fans around the world. They also win in front of the eyes of many of the world’s top sporting and luxury brands, making them a marketing magnet for sponsorships.

    Add in Wimbledon’s incredible history, its unique status as a grass court event and its almost legendary reputation among tennis players and fans alike and you have a tournament that attracts the best from its players in hope of victory.

    Worldwide attention and fame

    Wimbledon’s massive popularity makes becoming champion a huge event for any athlete’s visibility. With 17 million viewers on the BBC alone and millions more on other networks worldwide, winning Wimbledon is a global sporting event.

    In 2013, after Andy Murray won the men’s singles, mentions of his name in news articles and Google searches shot upwards. Petra Kvitová’s breakthroughs in 2011 and 2014 resulted in similar surges of interest in her background as a player.

    From online interest to news coverage, winning Wimbledon puts a tennis player in the middle of the news cycle and at the centre of global interest, turning them into a well known and highly marketable star.

  3. The Wimbledon VIP Experience: From Champagne to the Royal Box

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    As one of the sporting world’s most prestigious events, Wimbledon has attracted a large audience of VIP guests for decades. From world leaders to musicians, movie stars and more, every year a selection of VIP guests visit Wimbledon.

    Of course, Wimbledon’s most famous VIP guests are the Royal Family. The famous Royal Box offers the best seats on the Centre Court –seats that are usually occupied by friends of the Royal Family and public figures.

    While the ultimate Wimbledon VIP experience is usually reserved for people that are invited to The Championships as guests of the Royal Family, it’s possible to get your own VIP experience using one of several Wimbledon VIP tour packages.

    In this guide, we’ll look at the VIP experiences on offer at Wimbledon and share the best package tours and special offers for people that want to enjoy an unforgettable experience at The Championships this year.

    Getting the best seats in the house

    While the action at Wimbledon takes place on a variety of courts, there’s one court that becomes increasingly important as the tournament progresses: the Centre Court.

    Built in 1922, the Centre Court at Wimbledon is one of the world’s most well known tennis courts, having hosted numerous champions and the setting for some of the world’s most memorable matches.

    The best seats in the Centre Court are, of course, the Royal Box. With one of the best views available of the Centre Court, the Royal Box has hosted celebrities, world leaders and, of course, the Royal Family over the years.

    Famous celebrities to have attended Wimbledon in the Royal Box include numerous Prime Ministers, Captains of Industry and CEOs;  Cliff Richard – who famously sang to the crowd during a rain break in 1996; former US President Bill Clinton and hundreds of others.

    While the Royal Box is off limits to most Wimbledon attendees, a huge range of high quality seats are available. Debenture tickets are available for seating in the second section of the Centre Court, offering some of the best views available.

    Better still, debenture seats come with a variety of VIP benefits. People attending Wimbledon on debenture tickets receive access to the exclusive Debenture Lounges, including waitress service restaurants and bars and private cloakrooms.

    Enjoying the Wimbledon festivities

    Wimbledon is famous for its great food and drink. From Pimm’s and champagne to strawberries and cream, a range of tasty drinks and snacks are associated with The Championships, and no VIP experience is complete without a taste.

    While all sorts of dining opportunities are present at Wimbledon, enjoying the luxurious side of the tournament means dining and drinking at the best restaurants and bars available, including:

    The Roof Top

    This spectacular rooftop bar is located on top of the Centre Court and offers great views of London. Open only to debenture holders, the menu ranges from seafood platters to tapas, gourmet sandwiches and a wide range of fine wines.

    The Champions’ Room

    This exclusive restaurant is only open for debenture holders that have Centre Court tickets. Throughout Wimbledon, The Champions’ Room serves a four-course lunch, afternoon tea, Pimm’s, champagne and a selection of fine wines.

    The Gallery

    Another bar open exclusively to debenture holders, The Gallery serves a selection of drinks with great views of the London Skyline. This popular bar stays open until the end of play on the Centre Court, making it a Wimbledon VIP favourite.

    As well as these restaurants and bars, the All England Club offers a variety of luxury restaurants open exclusively to debenture holders.

    Would you like to enjoy the Wimbledon VIP experience?

    Few sporting experiences can compare to watching an exciting game from some of the best seats available on Wimbledon’s Centre Court. Our Wimbledon debenture tickets offer a true VIP experience that any tennis fan is sure to remember.